Aesthetic overlays are visual effects used in the editing process that change the way footage appears without altering the footage itself. These clips are laid over other clips to give a little ...

In a viral video that received more than a billion views, she showcased several soft-girl-aesthetic outfits that you can try for yourself. It's clear that the soft-girl aesthetic resonates with ...

Schoolgirl-inspired pleated mini skirts are a mainstay of the Soft Girl aesthetic. Dyed a vibrant Barbie pink, this timeless tennis skirt feels right on trend for spring 2023. Soft Girls love ...

Nike continues to expand its Shox TL lineup, introducing a women’s exclusive in the elegant “Pearl White/Particle Pink” colorway for summer. Departing from the bold tones of “Watermelon” and the deep ...

The TikTok Soft Girl fashion aesthetic started in 2021 and has since morphed into a broader subculture obsessed with all things cute. Its frilly, pastel look draws inspiration from Bratz dolls ...

The "Soft Girl" aesthetic began life among Nigerian social media influencers, and has since gone mainstream. Evie Muir explores the ideas behind it, and why it has found particular resonance among ...

While Barbiecore is having a big comeback owing to the movie release, three other themes are enjoying a lot of attention in make-up right now: the soft girl aesthetic, coquettecore and mermaidcore.