While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. According to the August 2023 RTB Supply-Path Benchmarking report by ...

Studies show that "news junkies" are a valuable demographic for advertisers, demonstrating higher purchase intent and brand trust. Brand safety concerns, often based on outdated blocklists, are ...

Adalytics, a crowdsourced advertising performance optimization platform, believes hundreds of major advertisers -- including many affiliated with the Association of National Advertisers (ANA) -- have ...

Evergreen content related to travel, family, and health topics is more common on MFA sites NEW YORK--(BUSINESS WIRE)-- DoubleVerify ("DV"), the leading software platform for digital media measurement, ...

Everywhere you go online, you’re being tracked. Almost every time you visit a website, trackers gather data about your browsing and funnel it back into targeted advertising systems, which build up ...

Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail ...

UPDATE: March 11, 2024: Amazon defended its DSP and said the platform makes it easier for advertisers to access third-party exchanges serving ads on the open web, per a statement shared by a company ...

Disclosure: Longtime journalist Steven Brill is the founder or cofounder of a number of publications and companies, including NewsGuard, where he is the co-CEO and coeditor in chief. Among other ...

SEO, PPC & AIO Guides » Ad Size Guide » Ad Sizes For Website Owners » Ad Sizes For Small Sites Chat with SearchBot If you are a small site adding ad units to your pages then the advice we give you is ...

Determining whether publishers are shady enough to be cut from the programmatic supply chain means grappling with shades of gray. But when a publisher is engaged in obviously illegal activity like ...