Despite the negative social reaction, the AI-generated ad earned as much real human attention as Coca-Cola’s typical holiday ...

The following is a guest piece written by Nikhil Nanivadekar, principal engineer, consumer ad experiences at Amazon. Opinions are the author’s own. Advertising has always celebrated creativity, but ...

Retailers’ latest test is figuring out if creative services can boost their advertising businesses. A few years into the retail media boom, sellers seeking growth and bigger ad budgets from marketers ...

As competing states expand incentives, California’s lack of support for commercial advertising is weakening its creative infrastructure. Unsplash+ California’s creative economy is at a crossroads. Gov ...

AD-ID, created by the 4As and ANA to serve as a universal identifier for ad creative that helps track where and how assets run across platforms, is now being mandated by the actors’ union SAG-AFTRA.