When Puma announced on Thursday that former Adidas sales chief Arthur Hoeld would become its new CEO, replacing Arne Freundt over “differing views on strategy execution,” it wasn’t just a routine ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of sports and money. Three-stripes is synonymous with adidas, which has been emblazoning its apparel and ...

Bjørn Gulden, who assumed the CEO role at Puma in 2013, is stepping away from the company. “My current contract with Puma ends [Dec. 31] and after 9 years I have decided not to renew,” Gulden said in ...

Helmut Fischer, former employee of Puma, poses with shoes of former international athletes at the headquarters of the German sports goods company in Herzogenaurach Helmut Fischer, former employee of ...

Established by the brother of Adidas founder Adi Dassler, Puma is headquartered in the same region of Germany and the two have been rivals for decades. Puma is a much smaller company than Adidas, ...

Just a few days after confirming the company was in talks with Puma CEO Bjørn Gulden, Adidas has officially selected the executive as its next CEO. Gulden will start Jan. 1 and current CEO Kasper ...

According to Law360, adidas has recently filed a lawsuit against rival footwear and apparel manufacturer PUMA over a pair of soccer cleats that the German-based label is claiming to be infringing on ...

"What, exactly, are you looking for?" asks the nervy middle-aged woman at Herzogenaurach's tourist information office. She is really very nervy. Probably because she knows that what most who come to ...

A potential merger between Adidas and Puma could be on the way. Via Getty Images/Joe Prior/Visionhaus A potential reunion between Rudolf and Adolf "Adi" Dassler, through their respective Puma and ...

Adidas, Puma Expected to Hike Sportswear Prices Following Nike as US Tariffs Hit By Helen Reid LONDON (Reuters) -Adidas and Puma are likely to hike prices for running shoes and sportswear in the ...

BERLIN (AP) — Adidas has appointed Bjørn Gulden, the CEO of rival Puma, as its new chief executive, and he will take over the German sportswear brand in January as the company weathers the fallout ...

Go to any shoe store or apparel website this summer, and you will almost literally be kicked in the head with options for World Cup-inspired footwear. By my count, the big three international football ...