Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.

Production companies are hiring AI directors and using the tech more as clients increasingly request it. Geico, one of the nation’s largest auto insurers, has launched a review to expand its creative ...

The World Creative Rankings, in partnership with Twitch, is the definitive guide to advertising’s most creative brands, agencies and people. After unveiling our list of the top 200 agencies worldwide, ...

SUSSEX, Wis.--(BUSINESS WIRE)--For the fourth consecutive year, Quad, Inc. (NYSE: QUAD), a marketing experience company, has been ranked among the world’s top advertising and marketing services ...

Experian has unveiled a new brand platform, ‘Better Your Story,’ created by ad agency BBH and aimed at injecting optimism ...

Outdoors brand Yeti dropped its new holiday commercial, and it has a lot of what you’d expect from a seasonal spot. “Bad Idea” outlines all the reasons you probably shouldn’t get a Yeti for someone ...

Creative agencies once stood as the gatekeepers of brand storytelling, shaping the way the world experienced new ideas and ...

Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...

The news comes less than a month after Mike Germano was put on a leave of absence as the company investigated harassment allegations against him and Vice Media president Andrew Creighton.