However, as technology evolves, user behavior changes, ad fatigue progresses, and the digital landscape shifts, the limitations of MREC become more apparent. One of the major challenges is banner ...

The US government specifically alleged that Google controls the market for publishing banner ads on websites ... leave no way for publishers to escape Google's advertising technology and pricing.

The Department of Justice (DOJ) is proposing Google sell two of its advertising products following a judge’s ruling that the ...

Meta, Alphabet and Amazon reported strong online advertising sales in the face of economic worries fueled by the White ...

Inside the local marketing tactics of Jiffy Lube, Verizon, AT&T and more.

The U.S. Department of Justice (DOJ) is proposing that Google sell two of its advertising products to restore competition in the ad tech space, according to a new filing. The proposal comes after ...

I don’t want to coin a phrase like “Schadenfreude Season.” But given the wave of ad tech headlines in recent weeks, it’s a succinct way of summarizing what the open internet is feeling right now. This ...

Ad tech specifically is much more diverse – the IPA’s 2024 Agency Census revealed that men accounted for 43.6% of the total ...

AppLovin shares surged nearly 15% on Wednesday after the provider of mobile ad technology surpassed analysts estimates and said it would sell its mobile gaming business to Tripledot Studios.