Abercrombie & Fitch has shed its perfume-filled mall stores ... It overhauled its marketing, stripped the old moose logo from its clothes and pulled back on the Fierce fragrance in its dimly ...

The moose logo and popped collars of the past ... of young fashion influencers reviewing — and liking — Abercrombie & Fitch’s new pieces. Further proof of the brand’s new lane can be ...

Clothing retailer Abercrombie & Fitch Co. has launched an investigation ... The brand has shed its iconic dark-shuttered storefronts, moose logos and sexualized ads. It expanded its size offerings ...

The more than 120-year-old retail chain Abercrombie & Fitch (ANF) has seen its share ... the brand known for the iconic moose is moving beyond that – it appears to be on the rise once again.