Abercrombie & Fitch has shed its perfume-filled mall stores ... It overhauled its marketing, stripped the old moose logo from its clothes and pulled back on the Fierce fragrance in its dimly ...

The moose logo and popped collars of the past ... of young fashion influencers reviewing — and liking — Abercrombie & Fitch’s new pieces. Further proof of the brand’s new lane can be ...

All products featured on GQ are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Serious question ...

If you buy something via one of our links, we may earn a commission. Abercrombie & Fitch’s Essential Popover Hoodie is now on sale for as low as $53—a very rare 25% off on all colors.

Abercrombie & Fitch is still synonymous with the boardshort-clad surfer dude, so of course they’re starting off summer in a big way. Right now, the brand is throwing a massive “Kickoff to ...

NPR's A Martinez talks to journalist Chantal Fernandez about Abercrombie and Fitch's rebrand, and how the chain has managed to recapture its customer base. If you're older than, say, 20 ...