The perpetuating social media universe of people tapping surfaces, crinkling paper and whispering into microphones might seem bizarre to newbies. But many people experience what is called autonomous ...

Most of us have experienced tingling or “goosebumps” at some point, especially when we feel a strong positive emotion such as awe or excitement. But some people have this response when they listen to ...

Have you ever come across an online video of someone pretending to do your makeup? Maybe you've seen clips of people ...

Listening to the waves at Canatara or the hum of the Bluewater Bridge can provide more than just a local backdrop for Sarnia–Lambton residents. This column explores how these familiar area sounds ...

Logan Lambert, CC ’27, never expected to amass a following of over 150,000 subscribers when he first began making ASMR content for his YouTube channel, ASMR Nirvana. What started as an interest in ...

If you've ever fallen into a rabbit hole of ASMR videos, you might wonder how the peculiar sensation comes about. Here's what we know. When you purchase through links on our site, we may earn an ...

A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The beer ad ...