As October officially kicks off, sneaker brands around the world have begun to launch pink colorways to support Breast Cancer Awareness Month. A cause close to the hearts of Athletic Propulsion Labs ...

Athletic Propulsion Labs (APL) first launched in 2010 by debuting a line of basketball shoes, powered by their patented Load ‘N Launch technology. Although the shoes were ultimatley banned by the NBA ...

Luxury sneaker brand Athletic Propulsion Labs teamed up with True Fit, the AI-powered fitting platform, to offer fit recommendations leading to increased e-commerce performance, the company announced ...

Read our APL Techloom Dream review to find out why these versatile sneakers deserve a place in your closet. Meant for both walking and running, the APL TechLoom Dream is an ultra lightweight knit ...

Following the success of their NBA-banned flagship Concept 1, the people over at Athletic Propulsion Labs are officially ready to introduce the highly-anticipated follow-up. Earlier today, the brand ...