Athletic Propulsion Labs is known for creating performance sneakers that work almost too well. Its first product, a basketball shoe that launched in 2010, gave such a boost that the NBA banned it, ...

Luxury performance footwear brand Athletic Propulsion Labs (APL) has added a new silhouette in the running category that features the company's latest revolutionary technology. APL's Euphoria is ...

Athletic Propulsion Labs (APL) first launched in 2010 by debuting a line of basketball shoes, powered by their patented Load ‘N Launch technology. Although the shoes were ultimatley banned by the NBA ...

For the first time in its 64-year history, the National BasketballAssociation ( NBA) has banned a new line of shoes based on the league's rule against an "unfair competitive advantage" that increases ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. Ten years in and Athletic Propulsion Labs (APL) enjoys the ...

Following up on their recent collaboration with five-time Olympic medalist gymnast Nastia Liukin, Athletic Propulsion Labs (APL) has now launched a new collection that is fit for any gold medal winner ...

Athletic Propulsion Labs was originally founded in 2009 by Adam and Ryan Goldston, but it's only been a year since their flagship basketball sneaker the APL Concept 1 officially stormed on to the ...

If social media sensation APL (which stands for Athletic Propulsion Labs) wasn't on your radar before, prepare to get well acquainted with the brand. The Instagram famous sneaker shop that made its ...

Luxury sneaker brand Athletic Propulsion Labs teamed up with True Fit, the AI-powered fitting platform, to offer fit recommendations leading to increased e-commerce performance, the company announced ...

It’s not every day that we cover footwear here on Carscoops but every once in a while when a seemingly delusional celebrity releases a shoe-shaped car or an automotive manufacturer partners with a ...

When Athletic Propulsion Labs (APL) founders Adam and Ryan Goldston decide on a new running silhouette, the brothers take inspiration from international travel. First came the 2021 Streamline with a ...