AI chatbots like Sam Altman's ChatGPT are redefining online discovery, sparking a surge of "AEO" startups and tools. It's like SEO, but for AI.

The emergence of AI-driven search, now known as Answer Engine Optimization or AEO, does not mean everything you know about Search Engine Optimization (SEO) is no longer important. If your brand is ...

Today, search is about understanding. This particular shift typically brings us to Answer Engine Optimization (AEO), which is a strategy built for AI-driven platforms. Popular AI tools such as ...

With the rise of AI-powered language models like ChatGPT, businesses need to adapt their content optimization strategies to include AEO, which focuses on providing direct answers to user queries.

AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay relevant.

And AEO comes with an entirely new set of rules and conventions to master. Traditional SEO is focused on getting a webpage to rank highly in search results, like Nvidia.com being the top blue-link ...