After months of creative back and forth, when a new logo came in from creative agency Franklyn, it wasn’t love at first sight. “We saw it, and we were like, ‘Oh.'” explains CEO John Borthwick.

But as Ken Segall recounts in his book Insanely Simple, “Look around today and the answer is pretty obvious. Every laptop on earth has a logo that’s right-side-up when the machine is opened.

Become a paid member to listen to this article. The iconic “I Love NY” logo that has been emblazoned on t-shirts, mugs, and all sorts of memorabilia just got an update. Originally designed by ...

Unlike the NFL, where with a few exceptions team logos largely avoid including footballs, helmets, or other sports gear, NBA teams love embedding basketballs in their logos, from the Nets to the ...

THE chairman of the International Olympic Committee said yesterday he loved the controversial London 2012 logo. Speaking at the end of a three-day visit, Dennis Oswald, said: "I love it. It's very ...