Don’t sleep on this. M&M’s has launched a sweepstakes that will allow one lucky winner to have a sleepover with four friends at the brand’s 25,000 square-foot flagship store in Times Square in late April.

M&M’s has launched its first-ever loyalty program with a sweet offer: the chance to win a sleepover inside the M&M’s New York store in Times Square.

M&M's is letting one lucky fan and four of their friends throw a slumber party at their Times Square store in New York. Fans must join their new M&M's Fun Club rewards program first.