Eminem's publisher has sued LaFontaine Ford St. Clair for an ad spot promoting a Lions F-150, claiming the dealer failed to license "Lose Yourself."

According to TMZ, Eminem’s hit song “ Lose Yourself ” is at the helm of a copyright infringement lawsuit. The outlet reports that today (January 27) Eight Mile Style, a partial owner of Eminem’s catalog filed paperwork against a LaFontaine Ford St. Clair, Ford dealership, for unauthorized use of the track in its recent advertisement.

LaFontaine Ford St. Clair faces a lawsuit for using Eminem’s song in promotional content. The dealership allegedly didn’t secure the necessary ‘synch’ license for using the song. Eminem’s publishing company seeks $150,

This isn’t the first time that Eminem has sued a company in the automotive industry for the illegal use of this particular song.

Eminem’s music publishing company “Eight Mile Style” has sued a Metro Detroit Ford dealership due to copyright infringement in federal court over the alleged unauthorized usage of his hit song “Lose Yourself.

A Ford dealership group in Michigan has found itself in the crosshairs of lawyers representing rap mogul Eminem, alleging the dealer illegally blasted ‘Lose Yourself’ in social media videos to sell a limited-edition Ford F-150 Hybrid celebrating the Detroit Lions.

A lawsuit has been filed against a car dealership in Michigan for using Eminem's hit song "Lose Yourself" in an ad. According to a report TMZ published on Monday, January 27, Eight Mile Style, a company that controls Eminem's early catalog,