Ubisoft’s official X account for the Assassin’s Creed series popped off Tuesday afternoon as the massive franchise responded to offhand criticism from Elon Musk. The reply was a roast for the ages.

Last night, Musk started tweeting out about Assassin's Creed Shadows – specifically, in relation to streamer Hasan Piker, who was streaming the game and had flagged his content as an ad. This prompted Musk to call Piker a "fraud," before adding: "'Sell-out' would be more accurate. Objectively, he is promoting a terrible game just for the money."